About Lead-Driven

Lead-Driven is a boutique sales and marketing company that provides dedicated specialists in medical sales organizations. We strive to be catalysts of growth for our customers based on a wide array of experience dealing with many stakeholders, challenges, and the ever-changing landscape.

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Heather Laynor, Founder

Lead-Driven, was founded by Heather Laynor. She is passionate about helping people and organizations reach their goals. Heather leads with tenacity and the ability to create long-lasting partnerships to bring the best out of her colleagues, customers, and partnerships.

With a successful track record, including 20 years in medical sales environments, Heather started Lead-Driven to make a difference by partnering with companies that bring value to their customers and patients. Her efforts have created thousands of new opportunities leading to millions in new revenue opportunities. Lead-Driven customers are developed through word-of-mouth referrals from the rich relationships built during successful partnerships. Heather is proud of each engagement as they are customized specifically to meet the needs of her customers.

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Gayle Razzaboni, VP Of Operations

Responsible for blending strategy, operations, executive coaching, and sales, Gayle develops innovative solutions for complex business problems that drive profits, enhance performance, and affect organizational change. Her expertise in program design and management leverage refined problem-solving skills, technical competencies, organizational development skills, and well-built business acumen.

Ready to meet Our Team?

Our identity is shaped by our work, our relationships with our clients, and our drive for success. Lead-Driven utilizes focused, driven, and dedicated sales professionals who make your growth a reality.

As we customize programs to meet your needs, we assign team members who best align with your objectives. Our sales professionals become an extension of your organization. Our team is passionate about delivering high-value partnerships that help you grow revenue and exceed expectations.

What our Clients say About Us

"Simply put, Heather and her team outperformed and delivered on every commitment they signed up for. As a CEO of a business that we grew from start-up to more than $50 million in revenue, our partnership with Heather and her team was the top performing return on invested capital commercialization tactical decision we made. They were able to successfully create a massive funnel of high quality leads, engagement activities and “stickiness” of customer engagement and loyalty that led to many quarters of sequential growth. I cannot recommend Heather and her team highly enough".

- Marc Viscogliosi
Chairman and CEO Spine BioPharma

What our Clients say About Us

"Heather/The Lead Driven team have been tremendous partners over the last year. They are willing to test, learn, and integrate with our teams and systems. Their desire to be a true partner has been a real breath of fresh air and nothing has been too much for them. They have a well-proven process to establish best practcie and have been incredibly diligent with their follow up and approach of continuous improvement. I’d recommend Heather/Lead Driven to anyone looking to increase adoption of their product or programs in the market". 


- Michael Smith
Chief Commercial Officer, Sonendo Inc.

What our Clients say About Us

"From the start, Heather and her team integrated into our company and quickly became an extension to our sales force as if they were employees. They have set up meetings with accounts that we could not gain access to, their method being professional and persistent, as it requires 8-10 touchpoints to set up a meeting. Additionally, they were able to prepare a market before we were able to hire a direct sales force which allowed our sales force, once hired, to arrive in a market that was already aware of our product. Activity and momentum are still building up as we finish our first year, and we look forward to replicating and enhancing the model further in our 2nd year."

- Ralph Beentjes
VP Customer Relations & Sales Operations, Intrinsic Therapeutics

What our Clients say About Us

 "Lead-Driven has been a great partner that has helped us grow our pipeline. Their team is collaborative and was helpful in the development and refinement of our sales and marketing initiatives.  We saw immediate growth in our customer access once we started using them, and they are now a key element of our sales process."

- Scott Lynch
Senior Vice President, Market Access
Providence Medical Technology

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